Showroom
Showroom
Showroom
Showroom
Graphic Design
Graphic Design
Graphic Design
Graphic Design
Kitchen
Kitchen
Showroom
Showroom
Meeting Room Details
Meeting Room Details
Breakout
Breakout
Showroom
Showroom
Meeting Room
Meeting Room
Showroom
Showroom
Graphic Design Details
Graphic Design Details
Collaboration Space
Collaboration Space
Kitchen
Kitchen
Showroom
Showroom
Collaboration Space
Collaboration Space
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ASICS

Hot Black were thrilled to work with Asics, the global sport retailing brand on their new workspace and showroom in Port Melbourne. The 750sqm project was a warehouse conversion which featured an inviting entry/assembly area leading to a double height ‘Asics Arena’ showroom designed to accommodate large lectures and small product promotion seminars, showcasing their extensive shoe and apparel range.

As brand values Asics pride themselves on promoting movement and wellbeing. Hot Black tailored the space to incorporate expressive pattern and contrasting colour with specialised hierarchy to their bold brand colours. A palette of strong colour complimented by plywood and planting assisted the flow and movement for Asics staff and retail customers. 

The Hot Black graphic design team developed a visual identity using abstracted sports marking to celebrate Asics’ strong ties to the fitness industry.

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