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White Fox Real Estate

Bold and Matter-of-Fact were the briefing words White Fox Real Estate proclaimed to the Hot Black team when developing their branding strategy for their new office on Coventry Street, South Melbourne. Located in the heart of this leafy, historical suburb, White Fox looked to make the most of their frontage and grab the attention of all those who passed by.

Sensitive to the intimate surrounds of South Melbourne and the heritage tone of the building, the approach was to celebrate the existing façade. We looked to build an identity that was sympathetic to the “old”, but ensured the “new” made a bold enough statement so that it wouldn’t go unnoticed!

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