Store Layout
Store Layout
Waiting Area
Waiting Area
Store Front
Store Front
Branding
Branding
Customer Desk
Customer Desk
Door Handel Details
Door Handel Details
Custom Arrow Desks
Custom Arrow Desks
Brochure Display
Brochure Display
Store Entry
Store Entry
Brochure Display
Brochure Display
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Where2|Travel

Where2|Travel is a Travel Agent, operating online and at various locations throughout Melbourne. With a focus on customer experience and client service, Hot Black was engaged to design the new look store with an understanding that the design would become the signature look for the future of the brand.

The brief was to ensure that the existing branding for Where2|Travel and Where2|Cruise were dominant in the space, and that the overall feel was inviting for customers. Playing on the ‘Where To’ concept, the notion of an arrow indicating direction was developed as a strong theme throughout the design. Custom workstations reflect the symbol above and below, delineating each client’s experience with their agent. The wooden slats on the facade playfully follow tact, too. Use of warm timber and soft carpet create an alluring destination for customers and a focus on details, right down to the custom world map entry door handles, ensure the journey is an enjoyable one from the moment they enter the space!

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