Sir Osborn Loyalty Cards
Sir Osborn Loyalty Cards
Sir Osborn Coffee Cup
Sir Osborn Coffee Cup
Sir Osborn Lightbox
Sir Osborn Lightbox
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Sir Osborn

Sir Osborn is a perfect example of chicken before the egg (the famous Orica House being the chicken), Hot Black were engaged to develop Sir Osborn’s visual identity and interior to be in line with the building’s rich history. Formally known as ICI House, the building was begun in 1955 and was the tallest building in Australia upon completion in 1958. It was a symbol of progress, modernity and corporate power in a post war Melbourne.

The design intent of the interior draws from the ‘less is more’ and ‘purity of form’ principles typical of modern architecture. The logo mark follows this example and draws from the buildings skeleton of steel and gridded glass. In contrast the logo type’s serif font was synonymous to our approach to soften the hard edges and straight lines, inviting patrons to linger and feel a sense of comfort within the lux café. The colour palette draws it’s inspiration from the buildings raw materials of brick and ceramic tiles. The muted terracotta injects colour into an otherwise restrained interior colour palette.  

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